Benefits of A Business Website
First off, I can't see how a business today can exist without a website! Your customers are, after all, searching for you or your products and services online. If they can't find you, your phone number, a contact address or photos of your products and services, where will they end up?
I know full well where they end up and so do you! They end up giving their business and loyalty to the shop around the corner or down the road. Or worse - they give up and go shopping on ebay.
Get Your Business Online
As a savvy business owner I'm sure you understand the marketing strategy of being in your customer's path at all times. Where ever they are is where you want to be - as often as possible. In the front of their mind, at the top of the search engine results, or just a few clicks away from their favorite online social network.
There are entire books written on the subject of 'like mind marketing', familiarity, and the value of 'rapport'. This is a new age in marketing, evolved from social proof.
Apart from all that marketing strategy (which we'll discuss in future conversations), let's discuss the tangible benefits and start-up strategies you can employ right now by having your own business site.
First and Foremost - It Is Affordable...
Don't let the horror stories of the past hold you back.
Where registration of a domain was once $35/year and hiring a webmaster required budgets in thousands of dollars, the new web is within any small business' budget.
Furthermore, just because 123webs can get you started with a beautiful website that represents your business in the style and taste you're after and puts your marketing on auto-pilot, doesn't mean every provider can deliver the same. Our principal has been at website creation, marketing and profitability for 10 years and understands small to mid-sized business websites best; because she's owned them for over 10 years.
'Always Open for Business' Makes You More Profitable
Here's where we begin the "what's right for your business site," conversation.
You may not want to sell your products or services online, even though the site we will build for you will be e-commerce ready. If that's your preference, your site will be pre-selling, while ensuring repeat customers for your business.
Are you running a service based business? Your website could also be 'open for business' by taking appointments online with our interactive calendar feature.
The possibilities are endless and the solution is easier and less expensive than you'd think. Honestly I've shocked many business owners just like yourself in the past with the features we can build into your site - all within your budget. This is a custom made business site with features that are relevant to the way you operate.
Your business is unique after all - generic solutions will only give you mediocre results.
Your Website Is A Marketing Venue - Not An Ad
At 123webs we never shut up about this.
Your business website is not some glorified advertisement meant to just sit there looking good. Over 80% of the small to mid-sized business sites we visit are nothing more than that.
But what if I could show you how to obtain more clients or customers with a website?
What if I could show you how to bring them into your store more often with a website?
What if I could show you how to build rapport with your customers better than your competitors can, with a website?
Your Custom Business Website Will Bring Repeat Customers
Your business website assists your customers and they'll show their appreciation with repeat business. Again this is industry-specific and could never be satisfied with a generic solution.
Whether your customers require a quick phone number, a way to pay you online, directions to your store or shop, operating instructions for the product they bought from you, etc. - you'll win their trust and appreciation by supplying that information online and easily accessible.
Your Custom Business Website Will Bring You New Customers
Your business website ensures that your customers can find you, even if they don't know you.
Here's an example: Did you know that the little jewelry shop in your town also houses one of the most skilled antique watch repairmen in the trade? Probably not. But if you lived in the area and typed "Ontario antique watch repair" into a search engine you'd find him!
Had that shop been without a business site, you might never have known - and spent hundreds of dollars elsewhere. Precisely why - if you're a shop owner - you want your services and products online and accessible to your potential customers.
Let's Get Your Business Online, Together, Today...
123webs' mission is to protect your time and money while showing you how profitable and necessary a professional website can be for your company. I can't do it without you. The ball is in your court - spend 20 minutes with our website consultant and let's get this rolling. Together.