Online shopping is a phenomenon that has changed the way we shop for the things we use and need in our day to day lives. An informal survey of web users reveals that over 90 percent buy products and services online at least once a month, and many of these people make it a habit [...]
Providing answers and solutions for retail store ecommerce. Discussions focus on website presence, e-tailing, accepting payment online, and setting up an online catalog of products or services. Focus is on small business...
The popularity of online coupon codes has really begun to catch on, and every day, more and more people are realizing that they can save quite a bit on the things they need when they take advantage of these discounts. With a little planning, you can too!
It helps to have some patience, especially if you are just starting out. Sometimes, you will not be able to find a coupon code for the online store where you want to shop.
There are usually lots of valid coupon codes circulating around the Web, every store will not always have one listed. If that is the case, you can choose to wait and make your purchase when a code becomes available, or perhaps choose a different store that does have a code that will allow you to save some money.
Another more indirect way that online coupon codes can save you money is the savings you will realize at the gas pump and on your car maintenance. Gasoline prices are high and there seems to be no relief in sight any time soon. When you shop online, you don’t have to drive to the store, using up expensive gasoline and putting more miles on your car. On average, depending on the kind of car you drive, it costs anywhere from 35 to 40 cents for each mile you drive – not including the gas!
It’s easy to see how shopping online can help you save a nice chunk of change in a year’s time. We spoke of saving time in the paragraphs above, but the subject is well worth mentioning again. Few people put a price on their time, but you should. Your time is very valuable! Every minute of time that you save by shopping online instead of having to get the car out and drive to the store is a minute that you can put toward making your life more productive.
Next time you go to the mall, do a little experiment. Keep track of how much time it takes you to fight the traffic in order to drive there, find the items you are looking for, pay for them, and drive home again. You will be shocked! Now, see how that time can add up over the course of a year?
Some people have tried online shopping, and are quite vocal about the cost of shipping. Obviously, they did not pursue the fun of using coupon codes, nor did they even try online shopping more than a time or two. If they had, they would have seen that not only do online coupon codes for free shipping pop up for most retail stores on the web with regularity, but most stores will offer free shipping even without a coupon code if you spend a set amount, usually $30 or so. So, this argument is a moot point. Online shopping with coupon codes can and does save savvy shoppers quite a bit of money.
Another way you’ll save money is that when you have an actual brick and mortar store in your area that also has an online presence, you will pay sales tax on your purchases from the web. This adds a small amount to your total invoice amount. For example, if you have a Best Buy in your city, and you order an iPod from BestBuy.com, you’ll be charged sales tax. On the other hand, if you purchase a pair of jeans from Old Navy.com, and there is no Old Navy store in your city, you will not have to pay sales tax. Think about that before you make your next purchase – every penny adds up after all.
Shopping online can save you more time than you could imagine. As is illustrated in the scenario above, it is much less of a hassle to make purchases from home, from your office, or anywhere you happen to find a computer than it is to physically shop at the mall or the grocery store.
Plus, if you want to shop at 2 AM while wearing your pajamas, you can do that, too!
Online shopping is a lifesaver for Christmas shopping. While everyone else is fighting the crowds, you are greeting the UPS or FedEx driver as your boxes are delivered. You can easily purchase items for gifts without others knowing what you’re buying, which comes in very handy when you need to buy gifts for people who live in your home with you.
Or maybe you are in need of something that you would rather not have other people know that you use. Online shopping can save you the embarrassment of having nosy strangers or even family members observe your buying habits.
Comparison shopping is a breeze on the Internet. Instead of having to make phone call after phone call, or walk/drive from store to store in search of a product you need, you can do a search on Google or another search engine in order to locate the best price for an item. Once you locate what you’re looking for at a price you want to pay, you are ready to order!
Now, imagine how much more difficult this would have been if you were doing it all the old fashioned way. Let’s say you had to visit 10 web sites in order to find the exact product you wanted at a reasonable price. Transpose this shopping equation to real life. By the time you got done with searching 10 brick and mortar stores, you’d be exhausted, and you might even cut your search short and buy the product at a higher price than you had expected to pay in order to finish your shopping and go home! With online shopping, you won’t have this problem.
“But I need it TODAY,” you might say.
“I don’t want to have to wait until an online store can ship my purchase to me!”
If you are in a hurry for an item, you can sometimes order it online and then pick it up at the store, as long as there is a store available in your area. Office supply stores and department stores with a web presence usually offer this feature to their online customers. It can be a real time saver as all you need to do is go to the Customer Service desk to pick up your order.
You can also choose to pay an extra shipping fee when ordering online in order to have your items sent to you sooner, even overnight, but the cost of this could very well negate any savings you may have realized by shopping online.
Here is where you have to sit down and decide what your priorities are. Is the hassle of navigating your way through crowded stores and having to search for the items you want to buy, plus the chore of standing in long check out lines to pay for the items better than the convenience of ordering the items online and having to wait a few days before you receive your order?
For most people, the convenience of online shopping far outweighs the minor inconvenience of not being able to take possession of their purchase immediately. Try both scenarios, and then make your decision. I’ll bet you choose online shopping! This is probably why online shopping has become one of the most popular ways to shop. You have so many choices, and can custom tailor your shopping habits to suit yourself.
Now that I’ve you you so much about shopping online, getting bargains and using coupon codes, you’re probably all excited about the money you can save. There are a few things you need to know in order to keep yourself safe while shopping online.
A disturbing trend has come to light on auction sights such as EBay where unsuspecting shoppers are actually buying coupon codes that are supposed to be free! This is not a good idea, and steps as being taken as of this writing to have the offending auctions pulled. Why would you want to pay for something that is meant to be free? The people who are running these auctions are counting on the fact that some shoppers will not realize that these codes are available for free all over the web.
Stick with stores that you know are legitimate when shopping online with coupon codes. If you run across a web store offering you an incredible coupon code like $75 off when you spend $100, or something equally as absurd, close your browser and run. This web site is more than likely after personal information such as your credit card number, and if you give it out to them, you may find a lot of unauthorized charges on your statement next month. As the old saying goes, if it seems just too good to be true, it probably is.
When searching for a web site than contains information about online shopping and coupon codes, make sure you are using a site that offers you fresh, up to date codes. It’s very discouraging to click through to an expired coupon code thinking you are about to get a good deal, and instead you get nothing. Don’t settle for a site that just has a bunch of codes up on a page, either. At the very least, you want links to the online stores where the codes are to be used.
Choose a coupon code web site that seems friendly. You want to be able to ask questions when you need to, so a web site with a forum where shoppers can congregate and exchange ideas and thoughts about online shopping is ideal, especially for someone new to online shopping. If there is no forum, look to see if there is an email address where you can at least contact the owner of the web page.
You should be able to view the coupon codes on a web site without having to give out your email address. Now, don’t be alarmed when you come across a site that does ask for this information. You don’t have to give it out if you don’t want to. But usually, the site asks you to register if you want to take part in the forums, or to receive occasional emails about the web site. If a web site is asking for your information seemingly for no reason, back off. They may be simply harvesting email addresses, and if you give yours out, you may well wind up with an email inbox full of spam.
After last week’s post on shopping with coupon codes, here is a follow up to answer some questions I’ve been receiving.
Coupon codes are also called promotional codes by some merchants. Don’t let this confuse you – they are the same thing, really. Most of the time, the online code is a series of numbers, numbers and letters mixed, or a short word that relates to the type of product, usually in all capital letters.
For example, a PetSmart code could look like this – MEOW838. The codes themselves are somewhat predictable. Generally, they are like the ones in the example above – a percentage or a flat amount off of your total bill, or free shipping. There have also been instances, usually seasonal, where the addition of a special coupon code will yield a free gift.
Another type of code is a clickable link that leads you to a page where a number/letter code will be displayed for you to enter when you check out. These codes are often included in email newsletters that online retailers send to customers who have signed up for them.
If you think about it, you’ll realize that an online coupon is merely a more modern version of the coupons that shoppers have been clipping from the Sunday newspaper inserts for years. And, like those paper coupons, online coupons can be found for almost any product that is sold on the Internet. You should be able to find coupon codes for the following:
• Clothing for Men, Women and Children
• Auto accessories
• Health and Beauty Ads
• Pet Food and Accessories
• Magazines and Books
• Computers and computer accessories
• Gifts and Flowers
• Electronics
• Furniture
• Food
• Sporting Goods
• Shoes
• Jewelry
• Art and Photography
• Office Supplies
• Online Services
• Music CDs, Movie DVDs, Video Games’
• Kitchen accessories, including cookware
• Gardening and Outdoor supplies
• Toys and Games
• Cigarettes and Cigars
• Airline Tickets
• Concert and Event Tickets
• Rental Cars
• Hotel Accommodations
• Restaurants
In short, anything that is sold on the Internet by a retailer or company, large or small, can have a coupon code associated with it. You will sometimes see multiple codes, and in this case, you should stop and figure out which one would give you the best value.
When you are just starting out using coupons online to save money, this all might seem a little confusing. But, after you’ve completed a transaction or two, you will catch on like an old pro.
For example, let’s say that you want to do some shopping at The Body Shop online. Your first step is to visit a website devoted to coupon codes in order to see if there are any current ones for this retailer. You spy not just one, but several codes. There is one that offers you free shipping on your order another which gives you 10% off of the total amount you spend, and another that is for $10 off when you spend $25. How will you know which one to use?
Depending on how much you are planning to spend, it’s a tossup between the $10 off and the 10% off. On some web sites, you can use more than one coupon code, which is called stacking. This is a very popular method for maximum savings, and a perfectly legitimate option. You won’t know if a retailer will allow the use of multiple codes until you actually type them into the space on the order blank and update the page to see if they went through. If they did, you will notice that your total amount due has been reduced. If they didn’t you will see a brief message, sometimes in red text that explains why you were not given the discount. It’s well worth your time to try multiple coupon codes each time you shop online!
Ever used a coupon at your local store? Well we have them online too. The online coupon is actually a code that you’ll enter into the shopping cart to receive a percentage or dollar amount discount on your order upon payment.
One thing you need to know is that some coupon codes expire very quickly while others can be valid for days, weeks or even months.
When you enter the code, whatever discount it represents is immediately taken off of the total of your order. It’s a good idea to check your total on
the checkout page once you refresh it to make sure the code went through. Occasionally, coupon codes are removed without notice by the seller or merchant. And, sometimes a coupon code is so popular that the web site where you use it is jammed with customers! If this happens, you might have to try your code more than one time to get it to go through.
Some web sites have live help where you can actually chat with a customer representative in an instant-message type setting and they can often supply you with a live coupon code or ensure your code is working correctly at checkout. They are quick to answer any questions you might have as they realize that a happy customer is usually a repeat customer.
Coupon codes are just one of the many neat things about shopping on the Internet – most of the time, help is but a mouse click away.
Make sure you understand the terms of the coupon code. If it states that you must spend $25 to get that 10% off, don’t think you can squeak by with spending $24.98! You have to spend the stated amount down to the last cent. Luckily, most online stores will have items for sale that are quite cheap – in the case of Amazon.com. This makes it easy to add another item to your shopping cart to bring up your total.
Another point: Don’t confuse coupon codes with rebates! Unlike a manufacturer’s mail in rebate, an online coupon code saves you money the instant you use it.
Think that gift or purchase is hard to find when you’re shopping in a big city? Think again! Hard to find items are easy to buy online and you’ll often save plenty of money in the process.
Popular DVDs and music CDs and best-seller books can sell out online as well as in a brick and mortar store. But, many places online that sell these items will allow you to pre-order them well before the date they are due to be released. The price is almost always better in an online store.
Why? Because of the coupon code that is generally issued in anticipation of the rush of people who want to pre-order. You get an excellent price, and sometimes free shipping when the item is sent to you.
Items that seem almost impossible to find or that may have been discontinued are often quite easy to find on the web. It’s much easier to use a search engine to track down that elusive silverware pattern than it is to go from store to store or spend half the day on the phone looking for it. There are retail web sites specializing in china and silverware which have hundreds and hundreds of patterns for you to choose from. Most of these stores offer to do whatever they can to help you locate exactly the pattern you seek. And, you’d be surprised at just how often this type of store offers a coupon code for its customers.
Discontinued or hard to find small electrical appliances such as curling irons and razors can be located on the web by using a special search engine that finds such items easily, often still in the original packaging, A search on a comparison shopping web site will bring back a list of stores which sell the item you want, plus a list of the prices ranging from low to high. Add a coupon code to one of the low prices, and you’re all set for several more years with your favorite small appliance that you thought you’d never see again.
As for that concert ticket, or even a movie ticket for the latest box office hit, both can be easily booked online at Ticketmaster.com for concert tickets, Fandango.com for movie tickets or TicketStud.com for any and all event tickets.
This is the easiest and best way to go to a concert or movie. No hassle, no stress. Order online, get a discount by using a coupon code, and pick your tickets up at the theater the day or evening of the show. What could be easier?
Online retailers are pretty savvy folks themselves. When you shop online at a web site for the first time, you are usually invited to register. Of course, you can decline, as you can still do business with the merchant even without giving him your email address and other pertinent info, but some information is needed so your order can be tracked, if necessary. Registration does make it easier when you go back to shop with a merchant for the second time. All you need to do is sign in with your email and password, and your information will be placed onto the order form for you.
Drugstore.com is a retailer that takes this a step further. When you buy items from their web site such as health and beauty aids or vitamins, they calculate the time it should take you to use them up. After this time has passed, then send you an email with a gentle reminder that it’s time to order again! Very convenient… and very smart of Drugstore.com!
This is one way a website lures you back for that next purchase. Another way they can get your attention is to send well-timed emails to you that outline any sales they may be having. Usually, a coupon code or two will be included in this email, for you are now considered to be a “preferred customer”. These stores want your business and you’ll do well to be a part of their preferred customer plan.
Online retailers provide these ‘coupon codes’ to their customers as a form of advertising. They know that a good coupon code will bring the following three types of traffic to their site.
• New customer traffic – consumers who may not have ever shopped with them before.
• Previous customer traffic – consumers that came back to shop again because of the coupon code discount.
• Repeat business traffic – consumers who are so pleased with the items they purchased at a discount that they come back to purchase other items, possibly at full price. (This, by the way, is considered the best type of traffic.)
Coupon codes are a win-win promotion both for the shopper and the retailer who offers them. You get a good deal, and the retailer gets an increase in traffic. Unlike coupons that you cut out of the newspaper or magazines, online coupon codes can’t be lost or replaced. You can use the code once, then pass it along to a friend or family member so that they can get a good online deal, too. Many a convert to online shopping has been made with the sharing of just one good coupon code!
Online coupon codes can turn up in the most surprising places. You would not think that a high end store would offer much in the way of coupon codes or discounts, but they most certainly do, and good ones, too. This is a fantastic way to own luxury items that you may not be able to afford otherwise. It is not an unusual occurrence to buy a beautiful sweater that retails for hundreds of dollars for just a fraction of that price when you combine a sale with a coupon code.
Another reason why you should use online coupon codes is to be able to take advantage of the vast assortment of goods and services available on the Internet at a bargain price. If you live in a part of the country that does not have certain national chain stores, you can still shop at any of them from the comfort of your home. Or, if you live far from a big city and do not have many stores to choose from when you get ready to shop for clothing, items for your home, or anything else, you can turn to the Internet to find what you are looking for. Combine a world of choices with a coupon code that will save you money, and you have got quite a winning combination.
Have you ever trudged through the mall, going into store after store looking for just the right birthday gift for your best friend? Or, have you ever tried to find an article of clothing in a particular color shade, only to be told over and over, “Sorry, we don’t have that in stock.”?
How about a popular book, DVD movie or music CD that you just have to have, but to your dismay, every store you check has sold out of the title?
Maybe you are buying a wedding gift for your cousin. She wants a certain silverware pattern, and so far you’ve had no luck in finding it. In desperation, you haul out the Yellow Pages and call each store listed that you think might have the elusive pattern, but again, you are out of luck.
Or maybe your favorite curling iron or electric razor has stopped working . You go back to the store where you purchased it, only to find that
they no longer sell that particular brand.
Were you one of the many people who were standing in line this past holiday season outside of an electronics superstore at the crack of dawn, after camping out on the sidewalk all night? You were hoping and praying that when the doors opened, you would be one of the select few who were able to purchase one of the latest and greatest video game systems that the store had received a shipment of only 10 units the day before.
Perhaps you and a group of your friends gathered outside the Ticketmaster box office early in the evening and stood in line until they opened at midnight in order to grab concert tickets for your favorite music act before they were all sold out.
Or, maybe you need airline tickets, but you only want to spend a certain amount. You know you are supposed to be able to get a good deal if you purchase your tickets two weeks in advance, but when you call the airlines, they quote you an outrageous price that’s nothing like the price you expected to pay.
In all of these scenarios, shopping online with a valid coupon code could save you time, trouble, and money. You could spend a pleasant hour browsing stores on the web for a gift that would thrill your best friend, and if you used a coupon code when paying for it, you could either pocket the difference, or maybe put it toward a little bit nicer gift than you had originally planned to give.
That shirt you are looking for in just the right shade of red can be easily found on the Internet. There are hundreds of clothing web sites. Most have photos of the items they sell, color charts, and size charts. Some even have virtual models that you can customize with your own measurements, then use to “try on” the clothes. You would more than likely have no trouble at all finding exactly what you are looking for, pay a
bargain price with the help of a coupon code, and enjoy the process to boot.
More and more small business owners I talk to today are saying their Yellow Page adverts just aren’t drawing in the customers like it used to.
If this is your predicament as well and you’re wondering why…it’s because your potential customers have switched to other resources!
Researchers at the Kelsey Group have found that as younger generations begin making larger purchases, they will move away from traditional search methods like phone books and “use online resources at the expense of traditional media.” The Kelsey Group adds that businesses will have to adapt to these new online methods as the phone book becomes obsolete.
According to the Kelsey Group’s recent report, “2008 will be a pivotal year for the global Yellow Pages industry.”
The report highlights how small businesses will handle advertising during the economic downturn. “In the past, small- and medium-sized businesses have protected their print Yellow Pages investment at the expense of other media (such as the Internet). Given the structural changes in the local ad market, we believe the next downturn will favor media choices that are more flexible and provide a lower cost per lead than print directories, which would signal a profound shift.”
This means small-business and medium-sized businesses are predicted to begin examining alternative methods of getting the word out about their businesses, and your prospects had better keep up! It also confirms that an online presence is a less expensive and more effective method of promotion. All over the world, consumers are turning to mobile and online resources to learn more about businesses while phone directories are discarded!
If you’re still using the phone book for advertising and haven’t set up a web site to attract customers, be found online, sell products, stay in touch with your customer base and more – then you’re missing a huge opportunity for just a small investment of time and money.
A Decade of Deterrents Defeated (Part 2)
ed. note: Part 1 of “The Promise of Ecommerce – A Decade of Deterrents” has been published as a guest article on a variey of websites across the internet. If you would like a copy sent to you via email, please leave a comment below and I will send you a copy right away.)
In Part 1 of this article we discussed how 80% of small business retail contacts were now investigating the opportunities of an ecommerce hosting solution. This is due to an exploration of declining store profit, supporting online spending research, and social proof.
This article, Part 2, explores the change in the technology that drives an effective eccomerce hosting solution, dispelling the myth that ownership of a full-featured website has to be either expensive or time intensive.
Factor 2. Available Budget: The Money vs. Time Factor
Until recent advances in technology and server-side software (and making those tools available to the masses) setting up shop online was restricted to big business. The dream of owning an ecommerce capable website for small business was nothing more than that – a dream.
In recent years (and even unscrupulous sales persons today), website consultants and developers have been known to quote $8,000-$30,000 to small retail shops hoping to offer just a sample of their products to online shoppers. These figures contain a massive mark-up to the developer as well as being completely out of reach to most small and medium sized business owners.
The alternative was more costly in the long run – to learn to ‘do it yourself’.
Books promise to make online business simple and load the shelves of your local Chapters.
Countless tutorials on ecommerce exist online.
Do It Yourself ecommerce from the ground up is not a reasonable solution. This is a task too large for retailers and entrepreneurs already tied to daily business activities. Small business owners who work within the business have minimal time for training, development, or innovation. A busy store owner has little time to even absorb this new way of doing business – much less undertake the tasks involved.
Changing the Speed, Cost, and Ease of Ecommerce Enabled Web Sites
In the past, making sense of ecommerce has been an exercise in frustration. There was software to learn, services to subscribe to, new terminology to grasp – all while running a retail business, serving customers, managing advertising campaigns and doing bookwork.
Considering that a full-service, ecommerce website is similar to an online franchise of an existing store, is it any wonder the average retailer can’t manage on their own?
Whether the investment is financial or sweat equity, there simply hasn’t been enough of either to turn the dream of an ecommerce website into a reality for most small businesses.
Thanks to recent technological changes however, the time and money ‘bar’ has been dramatically altered. Faster, cheaper, easier.
In my own small community, a 1500 square foot shop launched a full service website – complete with photos and descriptions of 400 products with an automated checkout process. Due to a systematic and organized action plan this new website was launched, seemingly overnight, during the shop’s busiest time of the year – during the Christmas holiday rush.
Furthermore, the retailer, a self-confessed computer newbie, was collecting money and shipping product within the week from her full featured website.
High costs and huge learning curves – two deterrents to retailers for the past decade – are finally coming to an end.
Conclusion and Further Investigation into an Ecommerce Hosting Solution
If you would like to see the multi-page, 400 product, ecommerce-enabled website created in just a few days as well as receive a copy of the action plan the store owner followed, please show your interest by leaving your name and email address in the form below.
Please note that this is presented by special arrangement for a limited time only. By keeping the link as “invitation only”, visitor statistics to the showcase site are neither skewed nor tainted. This allows us to reliably monitor ‘hits’ from actual target market visitors vs. retailers looking for an effective ecommerce hosting solution.
Also, 123webs.com is 100% anti-spam. You will need to confirm your request for imformation, before the information can be transmitted. Your email address will not be shared or compromised by any means as a result of your request.
We’ll see you soon, on the ‘inside’!
A recent report by Nielsen (Center for Media Research), states that forty-nine percent (49%) of consumers in the United States are reducing their overall household and recreational spending to compensate for the rising cost of gas. Similar studies are surfacing for Canadian households and spending as well.
People may be reworking their budgets and habits, but ecommerce spending continues to rise 20% annually. These two facts may explain why your retail store is seeing a decrease in walk-in traffic while making a strong case for offering your own products or services for sale online and becoming a successful e-tailer.
The article further reports that 70% of consumers are combining shopping trips and errands, 41% are eating out less, and 39% are spending more time at home.
“Our research shows a jump in consumers shopping on the Internet as a way to deal with high gas prices…a wake-up call for manufacturers and retailers alike to step up their ‘direct-to-consumer’ efforts to utilize the Internet to communicate directly with consumers in 2008…”
Now more than ever consumers are looking to the Internet as a convenient, economical alternative to using fuel. Shouldn’t they be finding your business when they’re looking for products to buy online from the comfort of their home?
According to a recent research study by The Nielsen Company, more than 85% of the world’s online population has used the Internet to make a purchase. That’s a 40% increase over the past two years. (This falls directly in line with other research companys’ findings – 20% increase annually.) Read the rest…